Advertising That Works
Discover the real stories behind our advertising success—straight from the creators and publishers who’ve been there.
From first-time designers launching passion projects to established publishers looking to reach new players, our community has helped board games of all types find their audience and create meaningful connections.
Below, you’ll find authentic experiences from folks who’ve partnered with us and the actual results they achieved by tapping into the BoardGameGeek community.
We began to work with BGG in 2007, and each year, our marketing plan for every main release is built with the cooperation of the BGG crew. From banner campaigns aimed at game releases, to contests that are a great tool to build awareness about a product and its features, we basically cannot imagine promoting new product without BoardGameGeek.
Ignacy Trzewiczek, Portal Games
Portal Games is one of the biggest European game publishers, and we would not be there if not for the marketing and promotional opportunities BGG offers us.
As a board game publisher, advertising on BoardGameGeek is a no brainer. If you’re going to advertise at all, it should be on BoardGameGeek.
Michael Coe, Gamelyn Games
I’ve used banner advertising for all 7 of my tabletop Kickstarter campaigns, and I could not be happier with the results. Not only has the click-through rate and conversion rate been excellent, but the customer service is superb, and I love getting the analytics at the end of the project.
Jamey Stegmaier, Stonemaier Games
BoardGameGeek is the only website where I’m genuinely interested in the content of the banner ads, and I don’t think I’m alone in that.
When I am launching a Kickstarter or a retail game, the BGG platform is always at the top of my list. Engaging in a community that loves board games is a priceless resource.
James Hudson, Druid City Games
Marketing on BGG is a key to success. They are the biggest board game website by far! On top of that, Chad is always there for us and working with him is nothing but a pleasure!
Marcin Świerkot, Awaken Realms
Using BGG contests provides the visibility we always needed. For small publishers, a contest is a great way to attract attention and create the buzz any good game needs, and it comes at an affordable price.
Agnieszka Kopera, Board & Dice
The BGG team is knowledgeable and easy to work with. Their promo credit program helps make promos easily available for fans, and reduces pricing for marketing of new projects. BGG is a great partner in getting the word out about new Thunderworks titles!
Keith Matejka, Thunderworks Games
Ready to join these success stories?
Our specialized board game audience is waiting to discover your next creation. Whether you’re launching a crowdfunding campaign, promoting a new release, or building awareness for your brand, we have advertising options designed to connect you with passionate players.
Check out our advertising options or contact our team today to create a custom campaign tailored to your goals and budget