Site-Wide Banner Ads
Our site delivers approximately 80 million banner impressions to 4.2 million monthly unique visitors. These banner ads appear on all non-home page pages of the site in various locations, from the leaderboard banners at the top of every page to inline ads that are interspersed into rankings pages and forums.
In today’s competitive retail landscape, staying top-of-mind is crucial. Our site-wide banner program puts your store directly in front of passionate gamers actively researching their next purchase on a regular basis.
You control both budget and timeline, with your investment distributed evenly across your campaign period. This flexibility allows you to align advertising with product launches, sales events, or ongoing brand awareness goals.
Custom geographic targeting options are available, though minimum buy requirements and pricing may vary if you require geographic targeting.
Availability
Typically immediate availability.
Ad Specifications
- Format: JPG or PNG @ 72 dpi
- Sizes: 1456×180, 600×500, 2400×250, 640×200
- Required: You must upload artwork for all four sizes, finalized at least two business days before the scheduled launch date.
- Recommended: You may upload multiple banners per size, which will optimize based on performance.
Cost – $100 per 100k Impressions
- Minimum buy of $500.
- Minimum burn rate of 20k impressions per day.
Add-on: Home Page Hero
With 140,000 daily visitors to our home page, the Home Page Hero placement offers unmatched visibility for your most important announcements. Perfect for launch days, special sales, conventions, or time-sensitive events!
Secure 50% of BGG’s premium top banner position on the exact date you need it. This high-impact placement delivers maximum exposure when timing matters most.
On your chosen date, your Home Page Hero ad will run from 12:00 AM central time until 11:59 PM central time, so make sure to schedule according to the central time zone!
Due to high demand for these slots, this is an add-on item. You are limited to one add-on per 500,000 site-wide banner impressions.
Availability
Often fully booked out 3-4 weeks. Reserve your desired date(s) ASAP!
Ad Specifications
- Format: JPG or PNG @ 72 dpi
- Sizes: 2400×250, 1456×180, 640×200
- Required: You must upload artwork for all three sizes, finalized at least two business days before the scheduled launch date
- Recommended: You may upload multiple banners per size, which will optimize based on performance.
Cost – $ 300 Per Day
- Limit of one add-on per 500,000 site-wide banner impressions.
- Cancellation Policy: 7-day notice required for cancellation of any add-on. Cancellations inside of 7 days from the scheduled date will be charged 50% of the ad cost.
Bonus Home Page Coverage
For every 1 million site-wide impressions you purchase, we’ll add 50,000 premium Home Page banner impressions at no extra cost. These bonus impressions will be delivered throughout the same timeframe as your main campaign.
Home Page banners appear as users scroll down our high-traffic main page, providing exceptional visibility to our most engaged visitors.
Cost – $0
- Some things in life are free!
Affiliate Links
Every game page on BoardGameGeek features a prominent “Buy a Copy” section—your direct pipeline to our ready-to-purchase audience. As an affiliate partner, your store appears right at the moment when players have decided they want a game, eliminating barriers between interest and purchase.
This strategic placement transforms BGG’s extensive game database into an active sales channel for your inventory, helping gamers find games and helping your games find gamers.
Availability
Immediate availability.
Ad Specifications
Check out our wiki page for details.
Cost – 5% of all orders generated.
- Paid on a monthly basis.