Suggested Ad Packages
Not sure what to choose? While we have an a la carte menu of options, here are some suggested advertising campaigns. Keep in mind these are not discounted packages… merely suggestions of various possible combos of impressions and add-ons, so if you want to add more impressions, a contest, BGG.TV production, etc, these are all completely flexible options!
The D4 – Starting at $800
- 500,000 Site-Wide Banner Impressions
- One add-on of your choice (the final total will depend on which add-on is chosen).
The D6 – Starting at $1,300
- 1,000,000 Site-Wide Banner Impressions
- 50,000 Bonus Home Page Impressions
- Crowdfunding Sweeteners (if applicable)
- One add-on of your choice (the final total will depend on which add-on is chosen).
The D8 – Starting at $1,600
- 1,000,000 Site-Wide Banner Impressions
- 50,000 Bonus Home Page Impressions
- Crowdfunding Sweeteners (if applicable)
- Two add-ons of your choice (the final total will depend on which add-on is chosen).
The D12 – Starting at $2,400
- 1,500,000 Site-Wide Banner Impressions
- 50,000 Bonus Home Page Impressions
- Crowdfunding Sweeteners (if applicable)
- Three add-ons of your choice (the final total will depend on which add-on is chosen).
The D20 – Starting at $3,200
- 2,000,000 Site-Wide Banner Impressions
- 100,000 Bonus Home Page Impressions
- Crowdfunding Sweeteners (if applicable)
- Four add-ons of your choice (the final total will depend on which add-on is chosen).
Augment Any Package with:
- Additional Site-Wide Banners
- Sponsored Contest
- Sponsored Video Production
Site-Wide Banner Ads
Our site delivers approximately 80 million banner impressions to 4.2 million monthly unique visitors. These banner ads appear on all non-home page pages of the site in various locations, from the leaderboard banners at the top of every page to inline ads that are interspersed into rankings pages and forums.
In today’s competitive retail landscape, staying top-of-mind is crucial. Our site-wide banner program puts your store directly in front of passionate gamers actively researching their next purchase on a regular basis.
You control both budget and timeline, with your investment distributed evenly across your campaign period. This flexibility allows you to align advertising with product launches, sales events, or ongoing brand awareness goals.
Custom geographic targeting options are available, though minimum buy requirements and pricing may vary if you require geographic targeting.
Availability
Typically immediate availability.
Ad Specifications
- Format: JPG or PNG @ 72 dpi
- Sizes: 1456×180, 600×500, 2400×250, 640×200
- Required: You must upload artwork for all four sizes, finalized at least two business days before the scheduled launch date.
- Recommended: You may upload multiple banners per size, which will optimize based on performance.
Cost – $100 per 100k Impressions
- Minimum buy of $500.
- Minimum burn rate of 20k impressions per day.
Bonus Home Page Coverage
For every 1 million site-wide impressions you purchase, we’ll add 50,000 premium Home Page banner impressions at no extra cost. These bonus impressions will be delivered throughout the same timeframe as your main campaign.
Home Page banners appear as users scroll down our high-traffic main page, providing exceptional visibility to our most engaged visitors.
Cost – $0
- Some things in life are free!
Add-on: Home Page Hero
With 140,000 daily visitors to our home page, the Home Page Hero placement offers unmatched visibility for your most important announcements. Perfect for launch days, special sales, conventions, or time-sensitive events!
Secure 50% of BGG’s premium top banner position on the exact date you need it. This high-impact placement delivers maximum exposure when timing matters most.
On your chosen date, your Home Page Hero ad will run from 12:00 AM central time until 11:59 PM central time, so make sure to schedule according to the central time zone!
Due to high demand for these slots, this is an add-on item. You are limited to one add-on per 500,000 site-wide banner impressions.
Availability
Often fully booked out 3-4 weeks. Reserve your desired date(s) ASAP!
Ad Specifications
- Format: JPG or PNG @ 72 dpi
- Sizes: 2400×250, 1456×180, 640×200
- Required: You must upload artwork for all three sizes, finalized at least two business days before the scheduled launch date
- Recommended: You may upload multiple banners per size, which will optimize based on performance.
Cost – $ 300 Per Day
- Limit of one add-on per 500,000 site-wide banner impressions.
- Cancellation Policy: 7-day notice required for cancellation of any add-on. Cancellations inside of 7 days from the scheduled date will be charged 50% of the ad cost.
Add-on: Gone Cardboard Email Feature
Our popular Gone Cardboard weekly newsletter—created in partnership with Noble Knight—helps thousands of enthusiasts discover new game releases. With an impressive 40,000 opens per mailing, this targeted audience is actively looking for the next addition to their collection.
The Gone Cardboard Mailing add-on puts your new release in the spotlight with a premium position at the top of the newsletter, featuring an image and 320 characters of text to highlight your game’s unique appeal.
Gone Cardboard is sent out every Tuesday morning, so plan accordingly!
Due to high demand for these slots, this is an add-on item. You are limited to one add-on per 500,000 site-wide banner impressions.
Availability
Available on Tuesdays only. Often fully booked out 3-4 weeks. Reserve your desired date ASAP!
Ad Specifications
- Format: JPG or PNG @ 72 dpi
- Sizes: 300×300, finalized at least two business days before the scheduled launch date.
- Up to 320 characters of text.
Cost – $400
- Limit of one add-on per 500,000 site-wide banner impressions.
- Gone Cardboard is only for games currently available.
- Limit of one per campaign.
- Cancellation Policy: 7-day notice required for cancellation of any add-on. Cancellations inside of 7 days from the scheduled date will be charged 50% of the ad cost.
Add-on: Geek Weekly Email Feature
The Geek Weekly newsletter delivers your message straight to approximately 35,000 dedicated subscribers who actively open and read each issue. This direct-to-consumer channel creates valuable visibility for announcements, promotions, or brand awareness campaigns.
The Geek Weekly add-on gives you a paid placement in one of our weekly mailings, including an image and 650 characters of text—enough space to craft a compelling message that drives action.
Your advertisement gains double exposure by appearing in both the email newsletter and as a permanent post on The Geek Weekly Blog, extending the lifespan and reach of your campaign.
Due to high demand for these slots, this is an add-on item. You are limited to one add-on per 500,000 site-wide banner impressions.
Availability
Available on Thursdays only. Often fully booked out 3-4 weeks. Reserve your desired date ASAP!
Ad Specifications
- Format: JPG or PNG @ 72 dpi
- Sizes: 300×300, finalized at least two business days before the scheduled launch date.
- Up to 650 characters of text.
Cost – $ 350
- Limit of one add-on per 500,000 site-wide banner impressions.
- Limit of one per campaign.
- Cancellation Policy: 7-day notice required for cancellation of any add-on. Cancellations inside of 7 days from the scheduled date will be charged 50% of the ad cost.
Sponsored Contests
Our contest format transforms casual browsers into engaged potential buyers by immersing them in your game’s world. Participants research your game to answer multiple-choice questions—and the more they learn, the better their chances to win.
This research-driven approach creates meaningful engagement with your product, building anticipation and desire as players discover your game’s unique features and mechanics.
With typically 4,000+ participants per contest, your game gains substantial visibility. This surge in activity frequently propels featured games near the top of our coveted “Hot Games” list, generating additional exposure to thousands of potential customers.
New contests launch every Monday, Wednesday, and Friday, running for a full week to maximize participation and interest.
Availability
Three slots available per week, with contests starting Monday, Wednesday, and Friday at 12 AM central. Contest duration is one week. Often fully booked out 3-4 weeks. Reserve your desired date ASAP!
Ad Specifications
- You will be directed to a form which walks you through all of the necessary images and text.
Cost – $ 2500
- You will also be responsible for the prizes and shipping these prizes to contest winners.
- Cancellation Policy: 7-day notice required. Cancellations inside of 7 days from the scheduled date will be charged 50% of the ad cost.