Sic'Em - Kickstarter Marketing Campaign

  • Fool's Gaming Inc.
  • September 18, 2021October 24, 2021

Notes

The D6 – $1,300 1,000,000 Site-Wide Banner Impressions 10,000 Bonus Home Page Imps. Crowdfunding Sweeteners One add-on : Crowdfunding Weekly Email Feature (Wednesday, September 29, 2021 (if available) - If not, please schedule email feature for Wednesday, October 6, 2021) IMPORTANT DATES: Kickstarter launch: Saturday, September 25th, 2021 Kickstarter end: Sunday, October 24th, 2021 NOTES: - For all instances where users are redirected somewhere (in the case of clickable banners, text links, etc.), please use the Kickstarter URL: https://www.kickstarter.com/projects/foolsgaming/sicem-a-tabletop-card-game-for-2-5-players - As per ad specifications, I have supplied you with four (4) banners sized (320×1200, 1456×180, 600×500, 640×100) for both the pre-launch dates and post-launch dates of the Kickstarter campaign and the square banner for the email feature [See AD SPOT section] TIMELINE BREAKDOWN: - PRE-LAUNCH TIMELINE: September 18-24, 2021 (7 DAYS) Pre-launch banner set (all banners saved as PRELAUNCH_XX) to run for 7 days for a total of 140K non-home page impressions, so that on each of those 7 days there are to be 20K impressions/day. - POST-LAUNCH TIMELINE: September 25 - October 24, 2021 (30 DAYS) Post-launch banner set (all banners saved as POSTLAUNCH_XX) to run for 30 days for a total of 860K non-home page impressions and 10K home page impressions from the bonus. This would translate to roughly 28,666 impressions/day and roughly 333 home page impressions per day. - CROWDFUNDING WEEKLY EMAIL FEATURE: Preferred date of inclusion: Wednesday, September 29 Alternate date of inclusion: Wednesday, October 6 Square-sized banner found in AD SPOT section. Related text for the Crowdfunding Weekly Email feature (max 320 characters): "Sic’Em is a 2-5 player card game with an average play time of 10-15 minutes. Based on the classic card game “War”, Sic’Em adds depth and flavor by introducing unique characters with even more unique abilities! Fight in the arena with fantastical creatures by your side! Which mask will you don in your pursuit of victory?" - Inclusion of four (4) weekly crowdfunding emails during the life of the campaign (in this case, Sept. 29 // Oct 6 // Oct 13 // Oct 20) with a text link to the campaign (in the form of the lists in the example on your site which shows "ENDING SOON // NEW PROJECTS") - Inclusion of a "Back this Project" button on the game listing for the campaign timeline of Sept 25 - Oct 24 **Note: Game and designer submission made on 10/SEPT/2021 on BGG

Site Wide Banner

Impressions 150,000
Landing URL https://www.kickstarter.com/projects/foolsgaming/sicem-a-tabletop-card-game-for-2-5-players
Start Date & Time September 18, 2021 12:00 am CST
End Date & Time September 24, 2021 11:59 pm CST
  • Leaderboard

  • Extra Large Leaderboard

  • Mobile Tall Banner

  • Medium Rectangle

Site Wide Banner

Impressions 850,000
Landing URL https://www.kickstarter.com/projects/foolsgaming/sicem-a-tabletop-card-game-for-2-5-players
Start Date & Time September 25, 2021 12:00 am CST
End Date & Time October 24, 2021 11:59 pm CST
  • Leaderboard

  • Extra Large Leaderboard

  • Mobile Tall Banner

  • Medium Rectangle

Crowdfunding Weekly Email Feature

Date October 6, 2021
Landing URL https://www.kickstarter.com/projects/foolsgaming/sicem-a-tabletop-card-game-for-2-5-players
Description Sic’Em is a 2-5 player card game with an average playtime of 10-15 minutes. Based on the classic card game “War”, Sic’Em adds depth and flavor by introducing unique characters with even more unique abilities! Fight in the arena with fantastical creatures by your side! Which mask will you don in your pursuit of victory?
  • Email Ad