Notes
All Banners will share the same pictures and the name of the game, but they will differentiate in the following:
(1) accent on USP: 250000 SWB impressions of "Defeat the GM in this Game of Induction" this simply explains the USP of the game (accordingly to Chad is better to avoid verbiage associated to "drawing" for his audience, hence we dropped "The Drawing Game Of Logic"... might come useful for Meta)
(2) accent on PROMO: 250000 SWB impression of "Follow and get a Free Expansion" this does not explain the USP but inform the viewer of the "Follower Gift" enabled in Gamefound
Those banners will point at Gamefound via a referral link where the PROMO is very well evident in the project body and the USP is very well evident in the Project Presentation Image. The hypothesis I want to test is "Being informed about the Follower Gift in the Ad has a better Follower Rate for BGG users than otherwise?"